It is not uncommon to find companies that adopt voluntary rules to eliminate or reduce the regulation of government agencies and, therefore, circumvent control measures. The tobacco industry has taken this path, as a way of privileging its agenda. Furthermore, it has used strategies to create a respectable image, as a company interested in the common good, all over the world2. Communication and marketing specialists are hired to reshape the company's image, without necessarily making any objective changes to the company's internal policy.
TURCI, Silvana Rubano Barretto; SILVA, Vera Luiza da Costa e; HALSSEMAN, Luiz Guilherme; KORNALEWSKI, Alex Medeiros; BARATA, Danielle. Responsabilidade social corporativa (RSC) e a indústria de tabaco em tempos de Covid 19. Cetab/Ensp/Fiocruz, Rio de Janeiro, 1 set. 2021.