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Início / INTERNATIONAL Advertiser: the magazine for international marketing executives published by the international advertising association.

INTERNATIONAL Advertiser: the magazine for international marketing executives published by the international advertising association.

Summary: 

Revista internacional de marketing, que nesta edição trata da promoção das marcas de cigarroMarlboro ePhiladelphia Light da indústria de tabaco Philip Morris.

Idioma: 
Inglês
Publishing house: 
International Advertising Association
Year of publication: 
1989
Reference: 

INTERNATIONAL Advertiser: the magazine for international marketing executives published by the international advertising association.International Advertising Association, Estados Unidos, mai./jun. 1989. Disponível em: http://beta.industrydocuments.library.ucsf.edu/tobacco/docs/#id=tlbw0035 Acesso em: 28 abr. 2015.

Library category: 
Strategies and tactics: 
Número: 
3
Palavras-chave: 
Marlboro
Philadelphia Light
Philip Morris