Summary:
Revista internacional de marketing, que nesta edição trata da promoção das marcas de cigarroMarlboro ePhiladelphia Light da indústria de tabaco Philip Morris.
Idioma:
Inglês
Notes:
Link original do documento: http://beta.industrydocuments.library.ucsf.edu/tobacco/docs/#id=tlbw0035
Publishing house:
International Advertising Association
Year of publication:
1989
Reference:
INTERNATIONAL Advertiser: the magazine for international marketing executives published by the international advertising association.International Advertising Association, Estados Unidos, mai./jun. 1989. Disponível em: http://beta.industrydocuments.library.ucsf.edu/tobacco/docs/#id=tlbw0035 Acesso em: 28 abr. 2015.
Library category:
Strategies and tactics:
Número:
3
Keywords:
Palavras-chave:
Marlboro
Philadelphia Light
Philip Morris