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Marketing with young people

25/09/2023

An observational study found that tobacco and nicotine product sale and advertising persist within proximity of schools in the Philippines, despite regulations prohibiting sales, displays, advertisements, and promotions of tobacco products within 100 meters.  

Referência

STUDY Finds Tobacco Sales and Advertising Near Filipino Schools. Johns Hopkins, Estados Unidos, 25 set. 2023. Disponível em: https://publichealth.jhu.edu/institute-for-global-tobacco-control/2023/s.... Acesso em: 26 maio 2025.

 

12/04/2023

Juul Labs Inc. agreed to pay $462 million to six states and the District of Columbia to resolve lawsuits and investigations into the e-cigarette manufacturer’s marketing of addictive vaping products to children.

Referência

LARSON, Erick; NAYAK, Malathi,. Juul to Pay $462 Million to Six States Over Marketing to Kids. Time, Estados Unidos, 12 abr. 2023. Disponível em: https://time.com/6271149/juul-settlement-marketing-kids/. Acesso em: 26 maio 2025.

 

04/10/2022

Ads and internal corporate documents as early as the 1930s through today show intense and sustained effort to promote menthol sales

Referência

TOBACCO industry continuing decades-long targeting of Black communities, women, youth with menthol products. Newsroom, Estados Unidos, 4 out. 2022. Disponível em: https://newsroom.heart.org/news/report-tobacco-industry-continuing-decad.... Acesso em: 26 maio 2025.

 

12/09/2022

Advertisements for nicotine pouches often highlight flavors, emphasize the “freedom” of using nicotine pouches, and suggest that they are less harmful than traditional tobacco products – themes that may appeal to youth and young adults, according to new research co-authored by Truth Initiative® published in Tobacco Control. The study, among the first to examine advertising for nicotine pouches in the U.S., finds that the popular nicotine pouch brands On!, Zyn, and Velo spent nearly $25 million on ads between January 2019 and September 2021, and build on marketing methods that helped recruit a generation of young people to new nicotine-containing products like e-cigarettes. The study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.

Referência

NICOTINE pouch ads follow e-cigarette marketing playbook and risk appealing to young people. Truth Initiative, Estados Unidos, 12 set. 2022. Disponível em: https://truthinitiative.org/research-resources/tobacco-industry-marketin.... Acesso em: 26 maio 2025.

 

09/06/2021

It is well established that flavors play a significant role in enticing youth and young adults to try and use tobacco products.

Referência

FLAVORED tobacco use among youth and young adults. Truth Initiative, Estados Unidos, 28 jun. 2021. Disponível em: https://truthinitiative.org/research-resources/emerging-tobacco-products.... Acesso em: 26 maio 2025.