Nearly 90% of Instagram posts by tobacco companies violate either federal regulations or guidance on youth marketing

The vast majority of Instagram posts by tobacco brand-owned accounts did not follow U.S. Food and Drug Administration (FDA) regulations regarding warning labels, and many included content likely to appeal to young people, according to a study published in Nicotine & Tobacco Research. Instagram imposes few restrictions on tobacco content, and its enforcement of these restrictions is minimal, according to the study authors.