The World Vapers’ Alliance (WVA) is a US-based organisation which was set up by, and receives funding from, the Consumer Choice Center (CCC), which in turn accepts funding from the tobacco industry. A media investigation also found that WVA had also accepted funding from British American Tobacco (BAT).1 Launched in May 2020, WVA lobbies against the regulation of e-cigarettes.
https://www.tobaccotactics.org/article/world-vapers-alliance/