The tobacco industry is targeting the youth

Tobacco kills half of its users prematurely. In India, nearly 3600 people die every day due to tobacco use.

To find replacement consumers and generate a lifetime of profits, the tobacco industry is targeting the young generation.

“The industry uses sleek marketing campaigns with  new media tools and harmless looking products designed to appeal to young people, thus creating a new wave of addiction. On World No tobacco Day this year, WHO Country Office for India is launching an awareness campaign exposing industry tactics to hook a new generation of users,” said WHO Representative to India Dr Roderico H. Ofrin.