Our vision is to responsibly lead the transition of adult smokers to a smoke-free future and led by Our Cultural Aspiration.
The tobacco industry is changing – and for the better. The future of our industry is about innovation, harm reduction and informed consumer choice. With FDA regulation of the tobacco industry in place, we focus our tremendous resources and talented people on reducing the risk of tobacco products and preventing underage use, while expanding choices for adult consumers. We're actively preparing for a time where adult smokers overwhelmingly choose smoke-free tobacco products over cigarettes.
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