Background Despite marketing prohibitions, tobacco company marketing expenditures in the USA have continued to grow with tobacco companies shifting focus towards point-of-sale-marketing and direct marketing to consumers through the mail and on the web. The purpose of this observational study was to investigate the content of direct marketing sent in response to registrations on select industry websites. Methods An analysis of 659 tobacco company direct mail marketing pieces received between July 2011 and June 2012 was conducted. Mailings were coded for type and value of tobacco coupons, type of tobacco products promoted with coupons and number and type of giveaways offered. Results The most common type of mailing was tobacco coupon distribution; 86.5% of the mailings contained at least one coupon. Mailings with coupons had an average estimated coupon value of $4.17. The total coupon value of each mailing varied by the type of coupon offer and product promoted. The Camel and Marlboro coupon mailings heavily promoted snus, with over half of Camel coupon mailings (60.9%) and nearly half (44.8%) of Marlboro coupon mailings promoting snus alone. In addition, 47.9% of Marlboro coupon mailings and 11.4% of Camel mailings promoted snus alongside cigarettes. Discussion Tobacco companies use direct mail marketing to communicate with consumers and provide valuable tobacco coupons. More research is needed to understand the content of these mailings and how they are used by tobacco consumers in order to develop effective policy solutions
BROCK Betsy; SCHILLO, Barbara; MOILANEN, Moly. Tobacco industry marketing: an analysis of direct mail coupons and giveaways. Tobacco Control, v. 24, p. 505-508. 2015. Disponível em: https://tobaccocontrol.bmj.com/content/tobaccocontrol/24/5/505.full.pdf?.... Acesso em: 30 abr. 2025.
Objectives: To examine the concurrent effects of exposure to movie smoking and tobacco marketing receptivity on adolescent smoking onset and progression. Methods: Cross-sectional study of 4524 northern New England adolescents aged 10–14 in 1999 with longitudinal follow-up of 2603 baseline never-smokers. Cross-sectional outcomes included ever tried smoking and higher level of lifetime smoking among 784 experimenters. The longitudinal outcome was onset of smoking among baseline never-smokers two years later. Movie smoking exposure was modelled as four population quartiles, tobacco marketing receptivity included two levels— having a favourite tobacco advert and wanting/owning tobacco promotional items. All analyses controlled for sociodemographics, other social influences, personality characteristics of the adolescent and parenting style. Results: In the full cross-sectional sample, 17.5% had tried smoking; both exposure to movie smoking and receptivity to tobacco marketing were associated with having tried smoking. Among experimental smokers, the majority (64%) were receptive to tobacco marketing, which had a multivariate association with higher level of lifetime smoking (movie smoking did not). In the longitudinal study 9.5% of baseline never-smokers tried smoking at follow-up. Fewer never-smokers (18.5%) were receptive to tobacco marketing. Movie smoking had a multivariate association with trying smoking (receptivity to tobacco marketing did not). Conclusions: The results suggest separate roles for entertainment media and tobacco marketing on adolescent smoking. Both exposures deserve equal emphasis from a policy standpoint.
SARGENT, J.D.; GIBSON, J.; HEATHERTON, T.F. Comparing the effects of entertainment media and tobacco marketing on youth smoking. Tobacco Control, v. 18, p. 47-53. 2009. Disponível em: https://tobaccocontrol.bmj.com/content/tobaccocontrol/18/1/47.full.pdf. Acesso em: 30 abr. 2025.
Outro dia, numa revista americana dos anos 1940, vi um anúncio estrelado por John Wayne. Era do tipo em que o modelo fala, e o produto era o cigarro Camel. No título, Wayne já dizia: "Os papéis que interpreto exigem muito da minha voz. Não posso me arriscar a uma irritação de garganta. Por isso fumo Camel. Ele é suave" —sublinhado e tudo. Seguia-se o texto: "Estou há muito tempo no cinema e sei a importância da suavidade do cigarro para um ator. Assim, quando precisei decidir qual cigarro era mais adequado para minha garganta, fui exigente. Fiz um teste de 30 dias com Camel e descobri por que mais pessoas fumam Camel do que qualquer outra marca".
CASTRO, Ruy. Novo produto, velha estratégia, mesma mentira: Por que Bette Davis, Humphrey Bogart, Lauren Bacall e Peter Lorre acendiam 30 cigarros por filme?. Folha de São Paulo, 12 jan. 2025. Disponível em: https://www1.folha.uol.com.br/colunas/ruycastro/2025/01/novo-produto-vel.... Acesso em: 2 out. 2025.
O cigarro brasileiro terá um novo preço mínimo a partir de setembro. Após oito anos sem reajustes, o piso para o valor do maço passará de R$ 5 para R$ 6,50, o que forçará as principais corporações de fumo, como JTI, Philip Morris e BAT (ex-Souza Cruz), a aumentarem o custo de 85 produtos em todo o país. Os preços variam de acordo com o estado, mas ao menos quatro marcas – American Spirit, Camel, Chesterfield e Winston – têm cigarros sendo vendidos a R$ 5 e deverão ter o maior incremento.
NAKAMURA, Pedro. Governo Lula aumentou o preço mínimo do cigarro, só que fumar hoje continua mais barato do que era em 2012. O Joio e o Trigo, [s.l.], 29 ago. 2024. Disponível em: https://ojoioeotrigo.com.br/2024/08/governo-lula-aumentou-o-preco-minimo.... Acesso em: 25 nov. 2024.
A Japan Tobacco International (JTI), fabricante de cigarros que vende no Brasil as marcas Camel e Winston, começa a fabrica nesta segunda-feira (dia 11) o cigarro de palha da marca Natural American Spirit (NAS) para venda no mercado brasileiro.
BOUÇAS, Cibele. Japan Tobacco vai produzir cigarro de palha no Brasil. Valor, Sao Paulo, 11 jan. 2021. Disponível em: https://valor.globo.com/empresas/noticia/2021/01/11/japan-tobacco-vai-pr.... Acesso em: 5 jun. 2023.
As grandes indústrias do tabaco lançaram de mão de uma inesperada estratégia para preservar sua fatia e se consolidar no mercado de cigarros eletrônicos. As grandes empresas decidiram veicular alertas mais contundentes sobre os danos dos cigarros eletrônicos à saúde, enquanto empresas menores de cigarros eletrônicos mantêm alertas mais moderados ou até alertas sobre os benefícios dos cigarros eletrônicos à saúde. As informações são do jornal americano The New York Times.
EMPRESAS de tabaco atacam fabricantes de cigarros eletrônicos, diz NYT. Veja, São Paulo, 6 out 2014. Disponível em: https://veja.abril.com.br/economia/empresas-de-tabaco-atacam-fabricantes.... Acesso em: 10 jun 2024.
Com mais de 110 anos inspirando criatividade, Camel se destaca como a terceira marca mais vendida no mundo. No Brasil estão disponíveis os seguintes produtos: Yellow e Blue (core), Double Mint & Purple, Double Mint & Red (capsulados), Kretek (cigarro de cravo...