Background As countries prohibit tobacco marketing through traditional channels, marketing at point of sale (PoS) and through tobacco packaging is increasingly important for promoting tobacco consumption. Objectives Assess the validity of a novel marketing receptivity index that considers frequency of PoS exposures, tobacco brand recall and ownership of branded merchandise. Methods Data come from a cross-sectional survey of 3172 secondary school students in Argentina. Questions assessed frequency of going to stores where tobacco is often sold; cued recall of brand names for 3 cigarette packages with brand name removed and ownership of branded merchandise. A four-level marketing receptivity index was derived: low PoS exposure only; high PoS exposure or recall of 1 brand; recall of 2 or more brands; and ownership of branded merchandise. Indicators of marketing receptivity and smoking involvement were regressed on the index, including in adjusted models that controlled for sociodemographics, social influences and sensation seeking. Findings Among never-smokers, the index had independent positive associations with smoking susceptibility (ie, adjusted OR (AOR)2v1=1.66; AOR3v1=1.64; AOR4v1=2.95), willingness to try a specific brand (ie, AOR2v1=1.45; AOR3v1=2.38; AOR4v1=2.20) and positive smoking expectancies (ie, Badj 2v1=0.09; Badj 3v1=0.18; Badj 4v1=0.34). A more marked dose–response independent association was found with current smoking behaviour (ie, AOR2v1=2.47; AOR3v1=3.16; AOR4v1=3.62). Conclusions The marketing receptivity index was associated with important variation in smoking-related perceptions, intentions and behaviour among Argentine adolescents. Future research should determine the predictive validity and generalisability of this measure to other contexts, including the explanatory power gained by integrating cigarette package brand recognition tasks
BRAUN Sandra, KOLLATH-CATTANO, Christy, BARRIENTOS, Inti, et al. Assessing tobacco marketing receptivity among youth: integrating point of sale marketing, cigarette package branding and branded merchandise. Tobacco Control, v. 25, p. 648-655. 2016. Disponível em:. Acesso em: 30 abr. 2025.
Background Singapore has implemented plain packaging, a measure that strips all colours, logos and branding elements from tobacco packs. In other countries, tobacco companies responded to plain packaging with a variety of marketing tactics. Our goal was to describe the tobacco industry’s marketing adaptations to Singapore plain packaging. Methods Qualitative analysis of 378 cigarette packs sampled from Singapore retailers in March 2019, March 2020 and January 2021, 12 months prior to, 2weeks prior to and 6months after plain packaging phase-in, respectively. For each pack, we collected descriptive information on the brand and variant name, pack and stick dimensions, pack shape, differentiating features and distinctive scents, as well as photographic data of the pack, cigarette sticks and any distinct features. We used the March 2019 collection as our baseline dataset, and March 2020 and January 2021 collections as comparison datasets to examine changes in tobacco marketing strategies just before and after plain packaging phase-in. Results Around Singapore’s plain packaging phasein, tobacco companies launched variants with flavour capsules, novelty filter features and new flavours and used more descriptive variant names reflecting the variant’s colour coding or market positioning. Tobacco companies revamped some existing variants, often with Japanese marketing themes to convey a more premium product image. After plain packaging, tobacco companies used longer packs and variations in stick length, filter length and foil texture to further differentiate products. Conclusions Following plain packaging in Singapore, tobacco companies rely increasingly on nomenclature and the cigarette stick itself to market and differentiate products
EIJK, Yvette van der; YANG, Adonsia Yating. Tobacoo Control, 2022, v. 31, p. 744–749. Disponível em: https://tobaccocontrol.bmj.com/content/tobaccocontrol/31/6/744.full.pdf. Acesso em: 28 abr. 2025.
Em 2011, 2012 e 2020, as fabricantes de cigarro dos Estados Unidos conseguiram derrubar, na Justiça, regulamentos federais que as obrigaria a colocar rótulos de advertência sanitária em maços de cigarro. Mas perderam a última batalha judicial agora, no final de 2024. A partir de dezembro de 2025, elas terão de colocar, em embalagens e anúncios, mensagens e imagens explícitas sobre os perigos do fumo.
MELO DE, João Ozorio. Após 13 anos de batalhas judiciais, maços de cigarro terão rótulos de advertência sanitária nos EUA. Consultor Jurídico, São Paulo, 4 dez. 2024. Disponível em: https://www.conjur.com.br/2024-dez-04/finalmente-macos-de-cigarro-terao-.... Acesso em: 24 dez. 2025.
A Anvisa aprovou as normas que estabelecem novas advertências sanitárias e mensagens para embalagens, expositores e mostruários de produtos fumígenos derivados do tabaco. A decisão foi tomada durante a 21ª Reunião Pública da Diretoria Colegiada (Dicol) de 2024, realizada nesta quarta-feira (30/10).
ANVISA aprova novas advertências para produtos derivados do tabaco. Agência Nacional de Vigilância Sanitária, 1 nov. 2024. Disponível em: https://www.gov.br/anvisa/pt-br/assuntos/noticias-anvisa/2024/anvisa-apr.... Acesso em: 13 nov. 2024.
Relatório sobre embalagens padronizadas
https://www.globaltobaccocontrol.org/resources/advancing-tobacco-plain-a...
Institute for Global Tobacco Control (Instituto para Controle Global do Tabaco). Promovendo embalagens padronizadas de tabaco em países em desenvolvimento: conselhos de especialistas. Baltimore, MD: Johns Hopkins Bloomberg School of Public Health; março de 2020.
Documento elaborado pela The Union em parceria com a Tobacco Free-Kids e Johns Hopkins Institute for Global Tobacco Control sobre as condições de interferência da indústria do tabaco nas suas respectivas embalagens padronizadas e regulamentação de rotulagens.
THE UNION et al. Assessing Compliance with Tobacco Packaging and Labeling Regulations. [s.l.], 24 jul. 2020.