Tobacco-free but not tobacco industry free

In recent years a movement has spread across the USA to designate colleges 100% tobacco-free in an effort to reduce tobacco use and exposure to tobacco marketing among college students. As of January 2016, there are over 1000 tobacco-free campuses within the US. Although federal policies restrict tobacco companies from marketing their products to those under 18 years of age, tobacco industry documents show that they actively target young adults aged 18 years, their youngest legal demographic, through a variety of methods.